Professors and Researchers

Professor and specialist in strategic and digital communication, dedicating her professional life to communicating in an ethical and humane way in the age of AI. With a background in new information technologies and generative artificial intelligence, she champions Journalism with a capital “J” from the front lines of integrity and democratic values. She loves teaching and has founded “Humania Comunicación Sanitaria,” a consulting firm and training school that helps companies and organizations humanize healthcare and, in turn, improve our world.

Degree in Economics and Business Administration from the University of Navarra. PhD in Economics from the University of Cantabria. She has held several positions in the Regional Administration as Director of Economy and European Affairs and Minister of Economy, Finance and Employment. Teaching experience for 8 years at the University of Cantabria. Dean of the Faculty of Social Sciences and Humanities.

D. in Project Marketing specialization from Universidad Internacional Iberoamericana. Master in Business Administration from La Salle Business School. Master in Marketing and Commercial Management from the Polytechnic University of Catalonia. Diploma in Market Research. Commercial Engineer. Specialized in Marketing Research.

Her academic career has focused on linguistics and language teaching. With a degree in English Language and Literature, she has supplemented her education with several graduate degrees in translation and in the teaching of Spanish and English as foreign languages. To date, she has worked primarily in the private education sector, which has also allowed her to gain experience in the management of teaching teams and educational institutions.

Degree in Information Sciences in Journalism from the Complutense University of Madrid. President of the Press Association of Cantabria. Patron of the Foundation for Arbitration, Complaints, and Ethics of the Federation of Spanish Journalists' Associations. She is the president of the Association of Journalists of Cantabria.

Doctor of Science in Higher Education, Master in Educational Innovation, Master in International Business Administration, Master in Corporate Business Communication, Postgraduate in Financial Management and Bachelor in Business Administration -graduated with honours-. He has experience as a teacher and researcher in various universities in Mexico and Spain. He is currently the Coordinator of the Master in Business Administration and Management.