Professors and Researchers

University lecturer in the field of Business Management and Administration, teaching courses in International Management, Financial Management, Human Resources, Project Management and the Economic Environment. Managing Director at Ingram Micro European Services, responsible for the management and development of the group’s Tech Hubs in Spain. Extensive experience in strategic management, post-merger integration (M&A), international expansion and leading multicultural teams in global environments. MBA from San Jose State University (California) and Power MBA (online). Extensive professional experience in competitive strategy, digital transformation, the impact of artificial intelligence on business management and models of organisational efficiency. Entrepreneur and mentor to start-up projects, and a member of regional business representative bodies at the CEOE and Mutua Montañesa.

PhD in Economics. He has acted as a consultant to the World Bank and the European Commission. He is a member of the Editorial Board of *Papeles de Economía Española*, the Advisory Board of *Cuadernos de Economía* and the Scientific Council of *Investigaciones Regionales*. He has taken part in numerous courses, seminars and conferences, both at national and international universities. His areas of specialisation are international economics, regional economics and European economics.

Vice-Rector for Academic Planning and Faculty. Doctor of Education. Director of the Bachelor's Degree in Primary Education and the Master's Degree in Teacher Training for Compulsory Secondary Education and Baccalaureate, Vocational Training, and Language Teaching.

Graduated in Advertising and PR at Universidad SAN PABLO CEU and later in Postgraduate in Creativity and Strategic Planning at Universidad Complutense de Madrid. More than 10 years of experience in Creative Departments of agencies such as Ogilvy, DDB or McCANN working with clients such as BMW, ING, BBVA, Telepizza, Movistar, Repsol, Campofrío, Iberia, etc. Currently I have created a company dedicated to web services and SEO positioning.

Degree in Labor Relations from the University of Cantabria. Advanced Course in Electoral Campaign Management from the University of Comillas. He has held different positions in regional politics in Cantabria for 28 years, including 20 years as Chief of Staff of M. A. Revilla, and 4 years as Minister of Rural Development, Livestock, Fisheries, Food and Environment during the X Legislature. He is currently a Member of the Regional Parliament.

Graphic designer. Bachelor’s degree in Audiovisual Communication; Ph.D. in Communication, Technological Advancement, and Socio-Cultural Renewal. Professor of Graphic Design in the Advertising and Public Relations undergraduate program. Professional experience at advertising agencies in Madrid, Vizcaya, and Cantabria, working with national and international clients.