Degree in Advertising and Public Relations

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Degree in Advertising and Public Relations



In a world marked by the globalisation of products and services, effective advertising and public relations techniques have become essential for companies and associated entities operating within the business environment. They are likewise key elements for those who design and develop projects in the social media sector.

The field of advertising and public relations covers a broad range of activities and processes which target a variety of increasingly well-informed audiences. Furthermore, it is a field in continual expansion and one that figures prominently in our daily lives.

The introduction of Information and Communication Technologies in this area has produced changes that require professionals to be proficient in the deployment of new tools that allow for a fuller understanding of the potential markets, the relationship between consumers and brands,and the design of creative communication strategies.

For these reasons, the Degree in Advertising and Public Relations from the Universidad Europea del Atlántico has been designed with the express aim of enabling students to:

  • Create advertising products for printed, audiovisual and multimedia formats
  • Analyse communication processes
  • Design marketing and public relations strategies employing digital media
  • Organise and manage a varied range of events

Teaching modality: Face-to-face

Competences of the degree

All the competences developed by the students of the Undergraduate Degree in Advertising and Public Relations once completed their studies can be consulted in the link below:

Competences of the degree

Career Opportunities


Students graduating in Advertising and Public Relations may choose to work in the following professions:

  • Executive and professional staff in advertising agencies(strategic planner, account planner, media planner,copywriter, media manager, art director, etc.)
  • Director of press offices and public relations departments
  • Manager of communication and public relations projects of national and international scope
  • Designer and manager of digital marketing campaigns

Bilingual Education

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L’anglais, la clé de ton présent et de ton futur


English, the key to your present and your future

In today's world, one of the essential tools for international communication and the key that opens opportunities to finding a job, both in Spain and abroad, is knowing English.

In our country, 80% of the job offers already require a high proficiency of this language, and in many cases, this requirement is more important than personal and professional qualifications.

If is for this reason that the Universidad Europea del Atlántico places special emphasis on undergraduate students attaining proficiency in the language. From the first year on, students are encouraged to register for extra-curricular classes in preparation for successfully completing study of their regular subjects taught in English throughout their degree.

This way, regardless of their initial proficiency level, the language program based on tutorial support, specialized materials, and small classes, allows students to later follow their dual language (English-Spanish) courses in sequence so that they finish their degree having acquired a bilingual skill set that is applicable in their profession.

Engage in your profession

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UNEATLANTICO creates an authentic business environment


UNEATLANTICO creates an authentic business environment

The campus of the Universidad Europea del Atlántico is designed so that students can practise their profession from the first year onwards. The University offers modern and fully-equipped facilities that simulate the authentic business environments that students will experience upon completing their degree. There are laboratories for the study of Physiology, Food Technology, Languages, Food Science and Biomechanics, while dedicated facilities are provided for projects involving computing, business, nutritional assistance, psychological guidance and counselling, and translation and interpretation. In addition, the University also offers computer labs, a library, as well as radio and television production and post-production studios.

Faculty motivate students to become involved in campus life and guide them towards creating projects and developing ideas that enhance their professional development from the the very first year of their studies. The learning model is not limited to covering a syllabus, but intends to guarantee a solid theoretical-practical education in which students feel fully engaged in their professional area.

Furthermore, the University has signed numerous internship agreements with a wide range of business entities that complement formal university education and facilitate the development of the cross-curricular skills needed to break into the job market.

A true indication of the importance that the University places on innovation and knowledge transfer is the establishment of the Centre for Research and Industrial Technology of Cantabria (CITICAN). CITICAN is a scientific foundation through which RDI (Research, Development and Innovation) from the academic institution is channelled.


Al finalizar el programa, el alumno obtendrá el título de GRADUADO O GRADUADA EN PUBLICIDAD Y RELACIONES PÚBLICAS, expedido por la Universidad Europea del Atlántico.

Study Programme


First Year

Second Year

Third Year

History of Cinema and Television 6
Market Research 6
Advertising Creation (TV, Radio, Print) 6
English III 6
Elective (EL) I 6
Accounting I (EL) 6
Print Design and Composition (EL) 6
Evolution of Audiovisual Technology (EL) 6
Information and Knowledge Society 6
Strategic and Operational Marketing 6
Campaign Design and Planning 6
English IV 6
Elective II 6
Accounting II (EL) 6
Theory and Practice of Journalistic News Writing (EL) 6
Scripts: Dramatic, Narrative and Documentary (EL) 6

Fourth Year

Internship I 6
Advertising and Public Relations Project Management 6
Digital Marketing and Interactive Media 6
Strategic Management in Communications Offices and Advertising Agencies 6
Elective III 6
Commercial Management (EL) 6
Theory and Practice of Journalistic Genres (Interpretation and Opinion) (EL) 6
Audiovisual Production and Industry (EL) 6
Internship II 6
Business Economics and Entrepreneurship 6
Professional Ethics in Communication 6
Final Project 6
Elective IV 6
Corporate Social Responsibility (EL) 6
Information Law (EL) 6
Film Direction (EL) 6
Coaching (EL) 6

Admission profile

La titulación está dirigida a personas que tengan claras sus metas profesionales y personales, que aporten madurez y contribuyan al enriquecimiento mutuo con el resto de sus compañeros. Con ello, se pretende proporcionar a los candidatos un contexto en el que desarrollen una provechosa relación a largo plazo con compañeros de clase, profesores, antiguos alumnos y la institución.

Con carácter general, los candidatos a cursar sus estudios en la Universidad deberán reunir las siguientes cualidades:

  • Liderazgo: la Universidad manifiesta su interés por candidatos capacitados para trabajar en equipo, con confianza en sí mismos, con iniciativa, capaces de trabajar bajo presión, con habilidades de comunicación y alto sentido ético.
  • Trayectoria académica y motivación profesional: los candidatos deben haber finalizado sus estudios de acceso al sistema universitario español en un plazo razonable y con unos resultados académicos satisfactorios. Asimismo, se considera positiva cierta experiencia profesional previa, así como cualquier otra formación complementaria que los candidatos hayan realizado y aporten en la candidatura.
  • Idiomas: dado el carácter internacional y globalizador con el que se pretende dotar a la Universidad, el dominio y uso del idioma inglés es un requisito de admisión valorado durante el proceso de admisión.

Igualmente, los alumnos no hispanohablantes que accedan a la universidad deberán acreditar el nivel requerido para cursar sus enseñanzas en español. En todo caso, cualquier otro idioma se valorará como elemento diferenciador durante el proceso de admisión.

Características personales:

  • Espíritu emprendedor.
  • Ciudadanos globales.
  • Capacidad de liderazgo.

Objetivos en su formación:

  • Una institución internacional de prestigio.
  • Flexibilidad en el plan de estudios.
  • Metodologías de aprendizaje innovadoras.
  • Enseñanza personalizada: grupos reducidos, sistemas de tutorías.
  • Enfoque práctico orientado al mercado laboral: talleres, conferencias, prácticas.
  • Programas de intercambio con universidades del mundo.
  • Formación integral.

Además de los datos generales de los estudiantes de esta Universidad, los estudiantes del Grado en Publicidad y Relaciones Públicas responderán a las siguientes características específicas del título:

Características personales:

Los siguientes criterios son orientativos y cumplirán, en todo caso, los criterios de no discriminación por raza, nacionalidad, ideología, sexo o religión. Se valorará positivamente:

  • El interés e inquietud por la cultura en general, tanto la propia como la de otras regiones.
  • Curiosidad intelectual e interés en reflexionar sobre el valor de la comunicación política intercultural, descubrir el porqué de las reglas acerca de cómo se organizan las sociedades contemporáneas y cómo interaccionan los actores sociales internacionales e innovan en sus modos organizativos y de decisión.
  • La facilidad en la expresión oral y escrita.
  • La experiencia internacional a través de viajes o estancias escolares.
  • El entendimiento de la ética como motor último de las decisiones humanas.

Características académicas:

El perfil académico recomendado es aquel que cumple con los requisitos de acceso expuestos en la presente web. Además, se persigue un perfil interdisciplinar, inclusivo y abierto a una diversidad de perfiles posibles puesto que somos conscientes de la riqueza que aporta.

Este perfil interdisciplinar, inclusivo y abierto referido a los estudiantes de secundaria postobligatoria que accederán al grado, hace referencia a que no se precisa haber cursado una específica rama de Bachillerato para ser admitido en el título de grado. Se considera que la diversidad de perfiles académicos de los estudiantes enriquece el grupo de enseñanza-aprendizaje.